Resume
With a track record of global campaigns and award-winning work - because who wants to make average stuff?
Work Experience
BBDO
Brand Strategy Director April 2025 - Current
Senior Brand Planner November 2021 - April 2025
Collaborating with internal teams and agency partners across different clients: AARP, SAP, Sandy Hook Promise, Macy's, Merck, M&M's and American Family Insurance- driving brave strategic thinking that moves people and their business.
Grey Group
Senior Brand Planner Feburary 2021 - October 2021
Understanding client challenges to engineer proactive solutions, wrote briefs and inspired creative teams to produce 'Famously Effective' work for Google/Youtube and Discover Bank.
People, Ideas & Culture
Brand Strategist February 2019 - January 2021
Account Executive June 2017 - January 2019
Developed briefs, managed work streams and formulated insights through primary and secondary research, trends and competitor analysis to provide marketing solutions for clients: Wyndham Grand Hotels & Resorts and The Blackstone Group.
Education
Bachelor's
Degree in Journalism and Business
University of Auckland 2012 - 2016
Bachelor of Arts: Media, Film and Television Studies and Bachelor of Commerce: Marketing and Management.
Year-long Exchange Program
3.8 GPA
Stony Brook University Class of 2015
I built a strong foundation in journalism, contributing as a reporter, producer, editor, and the first international student news anchor for our weekly Monday broadcasts.
Skills & Expertise
Strategic Planning & Advisory for Senior Clients
Storytelling and Persuasion
Consumer Behavior Research & Data Analysis
Competitive Analysis & Market Insights
Cross-functional Collaboration (Creative, Account, Marketing Science)
Creative Ideation & Innovation across channels
Mentorship & Empathetic Team Leadership
Diversity & Inclusion and Enviornmental Advocacy
Beyond The 9-5 Achievements
Founder of Climate Circles
First group in NYC to provide a space for people in advertising who are heated about the climate crisis to connect, vent and ideate.
BBDO Lead for DE&I Employee Group & BBDO Representative for Ad Net Zero - aims to make the advertising industry sustainable by addressing its environmental impact.
Graduate of Women's Leadership Development Course by University of Oxford Saïd Business School
Panel Speaker for 'Young Leaders Re-branding The C-Suite' at Cannes Can: Diversity Collective
Inaugural Board Member and Mentor
at Women Who Create Organization
Dedicated volunteer with Visiting Neighbors by supporting seniors in NYC.