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Resume

With a track record of global campaigns and award-winning work - because who wants to make average stuff?

Work Experience
 

BBDO

Brand Strategy Director      April 2025 - Current

Senior Brand Planner         
November 2021 - April 2025

​Collaborating with internal teams and agency partners across different clients: AARP, SAP, Sandy Hook Promise, Macy's, Merck, M&M's and American Family Insurance- driving brave strategic thinking that moves people and their business.

Grey Group

Senior Brand Planner          Feburary 2021 - October 2021

Understanding client challenges to engineer proactive solutions, wrote briefs and inspired creative teams to produce 'Famously Effective' work for Google/Youtube and Discover Bank.

People, Ideas & Culture

Brand Strategist                  February 2019 - January 2021

Account Executive              June 2017 - January 2019

Developed briefs, managed work streams and formulated insights through primary and secondary research, trends and competitor analysis to provide marketing solutions for clients: Wyndham Grand Hotels & Resorts and The Blackstone Group. 

Education

Bachelor's 

Degree in Journalism and Business 

University of Auckland               2012 - 2016

Bachelor of Arts: Media, Film and Television Studies and Bachelor of Commerce: Marketing and Management.

Year-long Exchange Program

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3.8 GPA

Stony Brook University            Class of 2015

I built a strong foundation in journalism, contributing as a reporter, producer, editor, and the first international student news anchor for our weekly Monday broadcasts.

Skills & Expertise

Strategic Planning & Advisory for Senior Clients

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Storytelling and Persuasion

 

Consumer Behavior Research & Data Analysis 

 

Competitive Analysis & Market Insights

 

Cross-functional Collaboration (Creative, Account, Marketing Science) 

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Creative Ideation & Innovation across channels

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Mentorship & Empathetic Team Leadership

 

Diversity & Inclusion and Enviornmental Advocacy

 

Beyond The 9-5 Achievements

Founder of Climate Circles

First group in NYC to provide a space for people in advertising who are heated about the climate crisis to connect, vent and ideate.

 

BBDO Lead for DE&I Employee Group & BBDO Representative for Ad Net Zero -  aims to make the advertising industry sustainable by addressing its environmental impact.

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Graduate of Women's Leadership Development Course by University of Oxford Saïd Business School

 

Panel Speaker for 'Young Leaders Re-branding The C-Suite' at Cannes Can: Diversity Collective

 

Inaugural Board Member and Mentor

at Women Who Create Organization

 

Dedicated volunteer with Visiting Neighbors by supporting seniors in NYC.

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