Resume
With a track record of global campaigns and award-winning work - because who wants to make average stuff?
Work Experience
BBDO
Brand Strategy Director April 2025 - Current
Senior Brand Planner November 2021 - April 2025
​Collaborating with internal teams and agency partners across different clients: AARP, SAP, Sandy Hook Promise, Macy's, Merck, M&M's and American Family Insurance- driving brave strategic thinking that moves people and their business.
Grey Group
Senior Brand Planner Feburary 2021 - October 2021
Understanding client challenges to engineer proactive solutions, wrote briefs and inspired creative teams to produce 'Famously Effective' work for Google/Youtube and Discover Bank.
People, Ideas & Culture
Brand Strategist February 2019 - January 2021
Account Executive June 2017 - January 2019
Developed briefs, managed work streams and formulated insights through primary and secondary research, trends and competitor analysis to provide marketing solutions for clients: Wyndham Grand Hotels & Resorts and The Blackstone Group.
Education
Bachelor's
Degree in Journalism and Business
University of Auckland 2012 - 2016
Bachelor of Arts: Media, Film and Television Studies and Bachelor of Commerce: Marketing and Management.
Year-long Exchange Program
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3.8 GPA
Stony Brook University Class of 2015
I built a strong foundation in journalism, contributing as a reporter, producer, editor, and the first international student news anchor for our weekly Monday broadcasts.
Skills & Expertise
Strategic Planning & Advisory for Senior Clients
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Storytelling and Persuasion
Consumer Behavior Research & Data Analysis
Competitive Analysis & Market Insights
Cross-functional Collaboration (Creative, Account, Marketing Science)
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Creative Ideation & Innovation across channels
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Mentorship & Empathetic Team Leadership
Diversity & Inclusion and Enviornmental Advocacy
Beyond The 9-5 Achievements
Founder of Climate Circles
First group in NYC to provide a space for people in advertising who are heated about the climate crisis to connect, vent and ideate.
BBDO Lead for DE&I Employee Group & BBDO Representative for Ad Net Zero - aims to make the advertising industry sustainable by addressing its environmental impact.
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Graduate of Women's Leadership Development Course by University of Oxford Saïd Business School
Panel Speaker for 'Young Leaders Re-branding The C-Suite' at Cannes Can: Diversity Collective
Inaugural Board Member and Mentor
at Women Who Create Organization
Dedicated volunteer with Visiting Neighbors by supporting seniors in NYC.