Projects
Launched global campaigns with some of the best teams and clients out there, pushing boundaries and making work that actually matters.
SAP
Say "SAP" and people think complex, costly and for the Fortune 500. But SAP GROW, a new product, was built for ambitious mid-sized companies so we set out to change their minds.
We discovered that mid-sized company leaders feel stuck in the middle. Too big for their old systems, not big enough for what's next. So we made ambition the point. Size is irrelevant, ambition is everything. Under a campaign platform called "Bring it,"we launched a global 360 campaign across the U.S., Japan, Italy and France.
Drove 701M impressions and 6.4M clicks. Search CPA of €29 (57% cheaper than last year). And gained 29% of leads from just 16% of LinkedIn spend on HR targeted ads.
Sandy Hook Promise (SHP)
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Most advertising isn’t life-or-death—this is. Gun violence is the leading cause of death for American children, and SHP set out to unite all parents around one goal: keeping kids safe.
We told the story of a teddy bear—once a symbol of comfort,
now a tragic icon, with 65,000 sent after the Sandy Hook tragedy.
845M+ donated media impressions (3× benchmark), generated nearly $28M in donated media value (exceeded the $18M goal), and helped prevent America’s 19th school shooting, all with zero media spend.
American Association of
Retired Persons (AARP)
AARP is often seen as a discount club for "old people" but people are missing out on using their valuable tools and resources to prepare for a better future.
We launched the 'Future You' campaign to help people see how today’s choices matter for their tomorrow.
The campaign drove record-low CPC for TV, boosted brand familiarity and increased positive perceptions for AARP.
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Macy's
Let’s be real—Gen-Z wasn’t shopping at Macy’s unless it was with their mum. We gave the brand a glow-up with the ‘Main Character Energy’ campaign. Suddenly, grabbing coffee felt cinematic. Grocery runs? Low-key iconic.
We turned everyday life into a style moments and boosted business growth by winning over Gen-Z shoppers.
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