Projects
Launched global campaigns with some of the best teams and clients out there, pushing boundaries and making work that actually matters.
Sandy Hook Promise (SHP)
Most advertising isn’t life-or-death—this is. Gun violence is the leading cause of death for American children, and SHP set out to unite all parents around one goal: keeping kids safe.
We told the story of a teddy bear—once a symbol of comfort, now
a tragic icon, with 65,000 sent after the Sandy Hook tragedy.
The campaign generated $2.3M in donated media, 845M impressions, bipartisan coverage, and 2M+ site visits in just 21 days.
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American Association of
Retired Persons (AARP)
AARP is often seen as a discount club for "old people" but people are missing out on using their valuable tools and resources to prepare for a better future.
We launched the 'Future You' campaign to help people see how today’s choices matter for their tomorrow.
The campaign drove record-low CPC for TV, boosted brand familiarity and increased positive perceptions for AARP.
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Macy's
Let’s be real—Gen-Z wasn’t shopping at Macy’s unless it was with their mum. We gave the brand a glow-up with the ‘Main Character Energy’ campaign. Suddenly, grabbing coffee felt cinematic. Grocery runs? Low-key iconic.
We turned everyday life into a style moments and boosted business growth by winning over Gen-Z shoppers.
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