title. Blackstone Group: Lexington National Land Services

date. 2018 - 2020

city. US Nationwide

Challenge

How do we get the Title Insurance industry that is exclusively transaction-driven operating within an undifferentiated marketplace that is ruled and undermined by its lavish shared practices to recognize a more 'value-driven' company? 

Belief

Lexington National Land Services are able to leverage Blackstone's Credibility and build real brand value through their combination of service, knowledge and experience delivered at each touchpoint throughout the user journey.

Idea

To characterize Lexington National Land Services to have an insatiable drive to pursue excellence in every deal and be recognized as relevant, true game-changer and leader brand in the category. 

The Execution

  • Brand re-naming

  • Website re-design 

  • Collateral refresh 

  • Conference materials

Involvement 

Lead strategist ​| Primary account manager