titleWyndham Rewards Communications Campaign

date. 2018 - 2020

cityGlobal

Challenge

How do you help people realize that over 9,000 hotels and 20 iconic brands spanning from economy to Upper Upscale…all belong to the largest hotel network in the world?

Belief

After years and years of empty promises by the hotel industry, it's finally time for the 'The 99%' of society…to be recognized for what they deserve.

Idea

Bring marketing and operations together to design the most democratic loyalty program in the world. We introduced a new campaign featuring the guests themselves, who turn regular travelers into today's heroes.

Entry into the loyalty program pillars were lowered so more guests could take advantage of the go free, go fast, go get em ways to earn and redeem points. In 2019, Wyndham Rewards introduced a new go for it component that allows guests to earn points beyond hotel stays to include food delivery, gas, online shopping, tours and activities. 

Results

  • Wall Street Upgraded “WYN” stocks from hold to buy

  • +59% YOY room nights redeemed

  • +36%YOY Wyndham Rewards customer service call volume

  • +64% Social audience growth since launch

  • 3X Go Free nights redeemed at top redemption property in 3 months alone, compared to 2014 full year redemptions

  • 3X social media engagement vs industry average

  • +3,3K% increase in social views of our ads record consumer awareness of Wyndham Rewards

Involvement 

Primary account manager | Lead strategist ​| Brand planner | Oversee production