title. Wyndham Rewards Communications Campaign
date. 2018 - 2020
How do you help people realize that over 9,000 hotels and 20 iconic brands spanning from economy to Upper Upscale…all belong to the largest hotel network in the world?
After years and years of empty promises by the hotel industry, it's finally time for the 'The 99%' of society…to be recognized for what they deserve.
Bring marketing and operations together to design the most democratic loyalty program in the world. We introduced a new campaign featuring the guests themselves, who turn regular travelers into today's heroes.
Entry into the loyalty program pillars were lowered so more guests could take advantage of the go free, go fast, go get em ways to earn and redeem points. In 2019, Wyndham Rewards introduced a new go for it component that allows guests to earn points beyond hotel stays to include food delivery, gas, online shopping, tours and activities.
Wall Street Upgraded “WYN” stocks from hold to buy
+59% YOY room nights redeemed
+36%YOY Wyndham Rewards customer service call volume
+64% Social audience growth since launch
3X Go Free nights redeemed at top redemption property in 3 months alone, compared to 2014 full year redemptions
3X social media engagement vs industry average
+3,3K% increase in social views of our ads record consumer awareness of Wyndham Rewards
Primary account manager | Lead strategist | Brand planner | Oversee production