title. Reconnected, A Family Experience by Wyndham Grand

date. 2018

city. US Nationwide

Challenge

Today, adults and kids are glued to their personal devices that is impacting family vacations. So how can a hotel brand bring them closer together?

Belief

With Reconnected, Wyndham Grand will be giving guests the gift of invaluable family time.

Idea

Guests are able to book a one-of-a-kind experience that encourages parents and children to put their phones away and make memories simply by being together.

This came to life through creative in-room activities, such as building an architect- designed blanket fort, creating shadow puppets with a flashlight, s’mores pops, and Instax® instant camera to capture all the moments.

Results

  • 1,459,465M Unique People Reached

  • 2,964,328M Campaign Impressions 

  • 12,268K Total Social Media Engagement 

  • 116% Wyndham Grand ROI

  • 165K Instagram Followers

  • 1,200K Facebook Followers

  • 27,000k Instagram Story Views During the Activation 

  • 3,250K, Instagram Post Engagements During the Activation 

  • As a result of this program's success, we launched another initiative Phone-Free Zones, which was featured in Travel + Leisure, Lonely Planet, Hotel Business, Lodging Magazine, ABC Houston, Los Angeles Times.

Involvement 

Primary account manager | Brand strategist | Photoshoot assistant