Challenge

Today, adults and kids are glued to their personal devices that is impacting family vacations. So how can a hotel brand bring them closer together?

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Belief

With Reconnected, Wyndham Grand will be giving guests the gift of invaluable family time.

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Idea

Guests are able to book a one-of-a-kind experience that encourages parents and children to put their phones away and make memories simply by being together.

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This came to life through creative in-room activities, such as building an architect- designed blanket fort, creating shadow puppets with a flashlight, s’mores pops, and Instax® instant camera to capture all the moments.

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Results

• 1,459,465M Unique People Reached

• 2,964,328M Campaign Impressions 

• 12,268K Total Social Media Engagement 

• 116% Wyndham Grand ROI

• 165K Instagram Followers

• 1,200K Facebook Followers

• 27,000k Instagram Story Views During the Activation 

• 3,250K, Instagram Post Engagements During the Activation 

• As a result of this program's success, we launched another initiative Phone-Free Zones, which was featured in Travel + Leisure, Lonely Planet, Hotel Business, Lodging Magazine, ABC Houston, Los Angeles Times.

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Involvement ​

Primary account manager | Brand strategist | Photoshoot assistant