title. Reconnected, A Family Experience by Wyndham Grand
city. US Nationwide
Today, adults and kids are glued to their personal devices that is impacting family vacations. So how can a hotel brand bring them closer together?
With Reconnected, Wyndham Grand will be giving guests the gift of invaluable family time.
Guests are able to book a one-of-a-kind experience that encourages parents and children to put their phones away and make memories simply by being together.
This came to life through creative in-room activities, such as building an architect- designed blanket fort, creating shadow puppets with a flashlight, s’mores pops, and Instax® instant camera to capture all the moments.
1,459,465M Unique People Reached
2,964,328M Campaign Impressions
12,268K Total Social Media Engagement
116% Wyndham Grand ROI
165K Instagram Followers
1,200K Facebook Followers
27,000k Instagram Story Views During the Activation
3,250K, Instagram Post Engagements During the Activation
As a result of this program's success, we launched another initiative Phone-Free Zones, which was featured in Travel + Leisure, Lonely Planet, Hotel Business, Lodging Magazine, ABC Houston, Los Angeles Times.
Primary account manager | Brand strategist | Photoshoot assistant