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  • Freya Dumasia

The Three W's With Designers & Clients

What?

Love Thy Client by AIGA, the Professional Association for Design. A panel discussion among professionals from the corporate, nonprofit and entrepreneurial sectors about what it’s like to work with design partners. Sometimes the logo does need to be bigger, but probably not for the reason you think. First-hand insights were shared on how clients and designers can build trust, communicate openly and respect each other’s roles, like they would in any great relationship.


Who?

  • Siobhán Lonergan, Chief Brand Officer at THINX’s INC, drives strategies to ensure the company’s translation of brand strategy across all marketing, communication and design for both THINX and Icon.

  • Ida Woldemichael is a creative director with over 13 years of design experience. She is currently an Associate Creative Director at Wide Eye, and an educator at NYU. The heart of her work is design for political activism, and branding. Ida served as a lead designer on the historic presidential campaign for Hillary Clinton, developing the popular supporter tagline, “I’m with her.“

  • Frank Yang, Global Design Manager, Colgate-Palmolive. With over 15 years of professional brand design experience in the consumer packaged goods industry, Frank has a passion for design excellence and problem solving.

  • Carrie Roberts has over 15 years of experience leading, managing and executing creative projects. Her expertise is in establishing process, resource and systems for growing Creative Operations teams.



Why?

A glimpse into the client mindset. Bad ones, good ones and ones we tend to gloss over – the chemistry between client and designer.

Clients and designers might agree on a brief but don’t always see to eye to eye. We’ve all read the “things clients say” memes. We’ve all been to talks by designers for designers where a difficult client is the running joke. But it takes two to tango!



#designers #clients #advertising #relationships #communication #success #newyork

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