My destiny as a future marketer was decided from a young age. I was plucked from the bustling glamorous life of Dubai and placed in the quaint scenic town of Auckland. This experience of being infused with different cultures and embodying opposing lifestyles; instilled an innate curiosity to constantly learn about people—their needs, behaviors, beliefs and heritage.
The working environment has led me to take on roles in Brand Strategy.
A Researcher at FCB in Auckland, Strategist at FP7 McCann Worldgroup in Dubai, and Brand Strategist at People Ideas & Culture in Milan and now Senior Planner at Grey New York. I want to continually bring my background into the workspace. I believe brands are cultural constructs and understanding the business dynamics around them is important in engineering an idea that is meaningful. I keep searching for opportunities that will allow me to explore this.
Eager to meet bright minds and listen to stories of diverse people in New York.
Let's meet for a coffee!
- Freya Dumasia